In 2011, Bachchan has promoted awareness of [[drug]] [[abuse]] in India as part of a citizen [[education]] [[Advocacy|campaign]]. The actor launched the Awareness Day race, which celebrated the silver jubilee of the country's [[Narcotics Control Bureau]].<ref>{{cite web|url=http://indiatoday.intoday.in/site/gallery/anti-drugs-rally-abhishek-bachchan-bollywood-youth/1/4436.html|title=Abhishek Bachchan promotes anti-drugs campaign|work=[[India Today]]|accessdate=15 April 2011}}</ref><ref>{{cite news|url=http://articles.timesofindia.indiatimes.com/2011-04-15/bollywood/29417955_1_drugs-substances-deepika-padukone|title=Abhi's takes part in an anti-drugs campaign|accessdate=15 April 2011|work=The Times of India |date=15 April 2011}}</ref>
== Brand ambassador ==
Bachchan has been brand ambassador for products like [[LG]] [[Home appliances]],<ref>{{cite news|author=Omkar Sapre|agency=TNN|url=http://articles.economictimes.indiatimes.com/2008-02-28/news/27724010_1_brand-ambassador-abhishek-bachchan-lg-electronics-india |title=LG to drop Abhishek Bachchan as brand ambassador |work=The Economic Times |date=28 February 2008 |accessdate=9 January 2013}}</ref> American Express credit cards,<ref>{{cite web|url=http://www.exchange4media.com/news/story.aspx?Section_id=3&News_id=23488 |title=American Express ropes in Abhishek Bachchan as brand ambassador for Platinum Club |publisher=Exchange4media.com |date=8 November 2006 |accessdate=9 January 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20141129162620/http://www.exchange4media.com/news/story.aspx?Section_id=3&News_id=23488 |archivedate=29 November 2014 }}</ref> [[Videocon]] [[Direct-broadcast satellite television|DTH]],<ref>{{cite web|author=Satish Sundaresan, Bollywood Hungama |url=http://entertainment.oneindia.in/bollywood/news/2010/abhishek-ambassador-videocon-090310.html |title=Abhishek becomes Brand Ambassador for Videocon DTH |publisher=OneIndia |date=9 March 2010 |accessdate=9 January 2013}}</ref> [[Motorola]] [[mobile phone|mobiles]],<ref>{{cite web|url=http://www.indiantelevision.com/release/y2k6/june/junerel11.htm |title=Motorola unveils first Indian Motostar: Abhishek Bachchan |publisher=Indiantelevision.com |date=4 June 2006 |accessdate=9 January 2013}}</ref> [[Ford Fiesta]]<ref>{{cite web|url=http://www.bollywoodmantra.com/news/abhishek-bachchan-ford-fiesta-s-brand-ambassador/1028/ |title=Abhishek Bachchan Ford Fiesta's Brand Ambassador | Abhishek Bachchan |publisher=Bollywoodmantra.com |date=8 November 2005 |accessdate=9 January 2013}}</ref> and [[Idea Cellular]].<ref>{{cite web|url=http://businessofcinema.com/bollywood-news/idea-signs-abhishek-bachchan-for-3-years/20376 |title=Idea signs Abhishek Bachchan for 3 years |publisher=Businessofcinema.com |date=24 December 2012 |accessdate=9 January 2013}}</ref>
In 2009, Abhishek Bachchan was announced the winner of the "Best Brand Ambassador of the Year" award at the [[NDTV]] Techlife Awards 2009.<ref>{{cite web|url=http://www.sify.com/movies/abhishek-bachchan-is-best-brand-ambassador-of-the-year-news-bollywood-kkfsb6fddia.html |title=Abhishek Bachchan is Best Brand Ambassador of the Year|publisher=Sify |date=4 May 2009 |accessdate=19 January 2013}}</ref>
AdEx India, a division of TAM Media Research conducted a study on celebrity brand endorsements for the period of Jan–Dec 2010 in which Abhishek Bachchan eats the pie with a 4.7% share ad volume out of the 41.5% film actors on the endorsement circuit.<ref>{{cite web|url=http://daily.bhaskar.com/article/ENT-abhishek-tops-the-celebrity-brand-endorsement-survey-2009764.html |title=Abhishek tops the celebrity brand endorsement survey |publisher=daily.bhaskar.com |date=11 April 2011 |accessdate=9 January 2013}}</ref><ref>{{cite web|url=http://www.hindustantimes.com/News-Feed/Entertainment/Brand-Bachchan/Article1-700375.aspx |title=Brand Bachchan |work=Hindustan Times |date=21 May 2011 |accessdate=9 January 2013 |url-status=dead |archiveurl=https://web.archive.org/web/20121013004027/http://www.hindustantimes.com/News-Feed/Entertainment/Brand-Bachchan/Article1-700375.aspx |archivedate=13 October 2012 }}</ref>
Abhishek Bachchan became the brand ambassador for TTK Prestige, part of the [[TTK Group]] in October 2013<ref>[http://articles.economictimes.indiatimes.com/2013-09-30/news/42536797_1_ttk-prestige-smart-kitchen-brand-ambassadors "TTK signs Aishwarya, Abhishek Bachchan as brand ambassadors"]. ''timesofindia-economictimes''. 30 September 2013</ref> along with his wife [[Aishwarya Rai Bachchan]].
In 2014, he became the brand ambassador for the END7 campaign of the [[Global Network for Neglected Tropical Diseases]]. The goal of the campaign is to eradicate seven different tropical diseases by 2020.<ref>{{cite news|last=Rajagopal|first=Divya|title=Abhishek Bachchan to promote campaign on tropical diseases|url=http://articles.economictimes.indiatimes.com/2014-02-11/news/47235819_1_abhishek-bachchan-goodwill-ambassador-ntds|newspaper=The Economic Times|date=11 February 2014}}</ref>
